Property Priors
For Memphis, a different mechanism

Looking at AirDNA for a Memphis Airbnb? Read the calendars instead.

AirDNA is the biggest name in short-term rental data, and for comparing hundreds of markets it earns that. But its revenue number for a specific house is a projection modeled from market averages. We tested the market-average method against real Memphis listings with a full year on their calendar: the typical guess missed by about 50%. Priors reads the calendars of tracked Memphis listings every night, so the revenue number comes from what nearby listings actually charged and how often they actually stayed booked.

The estimate approachProperty Priors
What the revenue number comes from
A projection modeled from market averages
Calendars of tracked Memphis listings, read nightly
The market-average method, graded
No published grade
Graded in public: the typical zip-and-bedroom average misses a real listing's year by about 50%. That is why per-address beats market-average
What it rents for long-term and sells for
Separate tools, separate bills
In the same read, both graded on the public ledger
Coverage
Global, every market
Memphis deep today; more cities collecting
Price
Rises with market depth; commonly about $100 a month for a full market view (their pricing, July 2026)
$29 a month, 7-day free trial, first read every month free

Every grade above is computed from our public accuracy ledger, regraded weekly, misses included. See the ledger.

The honest trade.

The honest trade: AirDNA covers every market on earth and Priors does not. If you are scouting ten cities, keep the national tool for the map. When you are down to a specific Memphis house, use the tool that reads its neighbors' calendars every night.

The same-address test settles it: run the address you last paid to estimate, then compare the two answers against what nearby houses actually did. Run my address, free Try Pro free · $29/mo

Questions people ask before they switch.

Is Property Priors an AirDNA replacement?

For Memphis addresses, yes: revenue from nightly calendar reads of tracked listings rather than a modeled projection, plus long-term rent and resale value in the same read. Outside Memphis it is not, and we say so plainly.

Why do projections miss?

Because no average can price a specific house. Two listings on the same block with the same bedrooms can earn far apart on operator quality alone. We measured it: the market-average method misses the typical real listing by about 50%. The honest answer is a range from the actual nearby calendars, which is what a Priors read gives you.

What does it cost?

The first full read every month is free, no card. Pro is $29 a month with a 7-day free trial: unlimited reads, rent, resale, and Airbnb revenue together.

Does it cover occupancy rules?

Memphis regulates short-term rentals under city ordinance. Permit rules and platform requirements are the operator’s responsibility; the read answers revenue, not permission.